Made in Oakland with Greek Parts

This campaign touched on some Greek Festival nostalgia, reimagining a vintage Greek Festival t-shirt slogan — “Made in America with Greek Parts.” Looking at this through an Oakland lens, I blended elements of Greek identity and local Oakland pride, iykyk, in a way that felt playful, authentic, and culturally rooted. Building on campaign imagery from previous years, the creative establishes a recognizable throughline across banners, print collateral, billboards and digital marketing assets — evolving into a signature campaign system designed to stand the test of time.