Sydney Evan — Creative Direction
Creative Direction, Jewelry Merchandising & Styling (Photography + Video)
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Inspired by the collection’s late-60s and early-70s influences, this campaign channels a spirit of free love, disco-era decadence, and effortless glamour. Anchored by the tagline A Call for Good Vibrations, the creative reimagines vintage references through a modern lens—blending playful irreverence with refined luxury. At its core, the concept reflects Sydney Evan’s belief that jewelry is meant to make you feel good: meaningful, feminine, and deeply personal—creating a world that feels nostalgic, confident, and alive.
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The campaign shifts into a warmer, more intimate register — where music, movement, and everyday glamour are paired with iconic symbols of joy, freedom, and self-expression.
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