Sydney Evan — Creative Direction
Creative Direction, Jewelry Merchandising & Styling (Photography + Video)
Spring 2022
Inspired by the collection’s late-60s and early-70s influences, this campaign channels a spirit of free love, disco-era decadence, and effortless glamour. Anchored by the tagline 'A Call for Good Vibrations,' the creative reimagines vintage references through a modern lens—blending playful irreverence with refined luxury. At its core, the concept reflects Sydney Evan’s belief that jewelry is meant to make you feel good: meaningful, feminine, and deeply personal—creating a world that feels nostalgic, confident, and alive.
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The campaign shifts into a warmer, more intimate register, where music, movement and everyday glamour are paired with iconic symbols of moy, freedom and self-expresssion.
Sydney Evan — Creative Direction
Creative Direction, Jewelry Merchandising & Styling (Photography + Video)
Summer 2022
Inspired by the collection's vibrant gemstones and playful spirit, this campaign explores the idea of joy as a luxury. Confectionery and carnival-inspired elements—including cotton candy, oversized lollipops, and whimsical balloon art—are elevated through a refined editorial lens, creating a world that feels both nostalgic and sophisticated.
Bold color, polished styling, and artfully composed still lifes bring the collection to life, celebrating self-expression, optimism, and Sydney Evan's signature blend of luxury and playfulness.
